Data Scientist in Samsung Ads Project
Samsung Ads is an advanced advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. The project we are recruiting for is focused on enabling brands to connect with Samsung TV audiences building the world’s smartest advertising platform. We use machine learning algorithms for advertising campaigns to enhance targeting, personalization, and optimization. The goal is to deliver the right message to the right audience at the right time, resulting in higher engagement rates and conversion rates.
Audience building is a crucial aspect of effective marketing, especially in today's digital landscape where targeting specific groups of people is essential for success.
During project on-boarding process you will understand our products and services to easily identify the ideal customer persona, considering factors such as demographics, psychographics, and purchasing power. You will use machine learning algorithms to segment an audience based on their characteristics and behaviors. Leveraging lookalike modeling and other advanced techniques you will expand reach beyond our existing customer base. Lookalike modeling involves finding people who share similar characteristics with our current customers, increasing the likelihood that they will engage with Samsung brand.
Being part of an international company such as Samsung you will get to work on the most challenging projects with stakeholders and teams located around the globe.
You will deeply dive into Samsung Advertising Galaxy working with such exciting domains like bidding, pacing and performance-based advertising, as well as recommendations and churn prediction/prevention.
As a data scientist of the Samsung Ads team, you will have access to unique Samsung proprietary data to address existing product challenges, uncover new revenue/profit opportunities, and build end-to-end solutions with real-world impact. You will also work with talented engineers and top-notch machine learning researchers on exciting projects and state-of-the-art technologies.
In conclusion, you will play a pivotal role in Samsung Ads by analyzing data, discovering insights, and guiding the development of targeted marketing strategies. Your skills in data manipulation, modeling, and interpretation will enable our organization to create more effective and personalized advertising campaigns that resonate with their intended audience.